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Lin Dunn: Cultivating Team Culture & Core Values for Sustainable Success

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with Lin Dunn, WNBA Indiana Fever General Manager;
Coached both collegiately and professionally - 600+ wins;
Indiana Fever Head Coach from 2008 to 2014;
2012 WNBA Championship;
Purdue Head Coach from 1987 to 1996;
2x Big Ten Coach of the Year;
1994 Final Four;
2014 Women's Basketball Hall of Fame

When it comes to basketball coaching minds, there are few who have ever achieved the level of success to the degree and range that Lin Dunn has. Currently the General Manager of the WNBA Indiana Fever, Coach Dunn coached both collegiately and professionally with over 600 wins to her credit.  

Coach Dunn won the 2014 WNBA Championship as a coach with the Indiana Fever, she was a 1994 Final Four participant and 2x Big Ten Coach of the Year with Purdue University and inducted into the Women’s Basketball Hall of Fame in 2014. 

With a basketball success-pedigree that few coaches can match, Coach Dunn shines the spotlight on the common thread that’s been a core component to every successful, winning program she has ever been a part of: cultivating a team culture based on an unwavering adherence to core values.

In this information-pack instructional coaching video, Coach Dunn lays out an essential lesson on developing a winning culture that’s built for sustained success over the long haul. Filled with highly valuable insight and real-world ground rules that outline ‘the process’ for crafting a winning team, Dunn shares a proven plan for sustained success from the perspective of someone who has successfully built and run programs at the college and professional levels.

Developing Talent Must Be a Priority

Coach Dunn outlines why the very best coaches prioritize developing their players talent and why taking the time to develop a strategy for this process, promotes consistent success. Dunn explains that being a coach is not just about winning championships, but rather, it begins and ends with investing in their players' growth!Sharing stories and anecdotes about her own basketball journey and providing plenty of insight that coaches at every level will relate to, Dunn explains why defining and shaping a strong culture is crucial and why you need to get everyone involved in setting core values and expectations. 

3 Rules For Sustained Success

Coach Dunn provides three key takeaways for building a winning culture based on core values that are demanding, yet not demeaning to the athletes.

  1. Develop your talent. As stated, it’s not just about winning championships, but about nurturing and developing players. Good coaches prioritize the growth and improvement of their talent, as this ultimately leads to consistent success.
  1. Build a unified culture. Creating a unified culture within your team is vital. Take the time to define your core values, involve your players in the process, and create an athletic environment where everyone holds one another accountable. Coach Dunn emphasizes that a strong culture sets the foundation for growth, critical thinking and a positive team environment.
  2. Continuous improvement as a coach is a must. Coach Dunn outlines why, as a coach, it is essential to invest in your own growth and knowledge. Constantly study the game, seek new ideas, and adapt your strategies. Your ultimate goal, she explains, is to maximize the potential of your players and help them improve every day.

As an added bonus, this must-see presentation features Coach Dunn sharing a list of the books that influenced her coaching and/or changed her life – which is fascinating insight into how the mind of a highly successful coach operates and provides a first-hand look at the sources of her inspiration.

Before you ever install the X’s & O’s or prepare a practice plan, this highly effective and insightful presentation serves as the must-see, critical foundation for building a basketball program for the long haul – regardless of the level of competition that a coach may be coaching. 

Coach Dunn lays out the building blocks for maximizing potential and fostering a winning team culture as Priority Step #1 on every coaching journey!

43 minutes. 2023.


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